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Monthly Archives: March 2019

Cassettes and coal discs are pulling together back to the music market, where they seem to have been shelved since the booming digital era.

The small, rectangular plastic cassette contains all the good things of many generations back, along with vinyl charcoal.

Some of today’s top musicians, including Ariana Grande and Justin Bieber, have released personal music albums on cassettes. It seems that they will not be welcome but in fact their albums sell as quick as hot cakes and demand continues to increase.

According to Guardian, sales of cassettes increased by 125% in 2018. That same year, 50,000 cassette albums were sold in the UK, the highest number in the last 15 years.

Obviously that number is nothing compared to 1989, there are 83 million albums of cassettes sold in the UK. But the number of 50,000 copies is marking the revival of an old-fashioned form of music enjoyment. Why so?

Timeless values

“Music is not just about listening online or downloading, listening to music must be interesting. Cassette is very interesting. Unlike electronic music, music on cassettes has a short lifespan, which makes us appreciate them and suffer when lost “- DJ Phin, who just released the album on the cassette, said.

American clothing brand Urban Outfitters describes: “You have to experience the feeling of waiting for three or four hours on the radio to listen to your favorite music and then record it into a cassette tape, you know just how interesting it is. “.

Many people believe that few people listen to music on cassettes today, buying tapes is seen as a collection.

Thanks to the warm welcome of audiences, cassette tapes bring a big income to artists. According to Guardian, Ariana Grande’s Thank U and Next song topped the ranking sold on cassettes (540 copies sold last week). Musicians like AC / DC, Kylie Minogue or Jade Bird also raced to release a cassette album.

Along with the development of technology, services like Sportify or Apple Music are increasingly dominating the music market and creating convenience for audiophiles when they simply need to download songs to the computer.

However, in 2018, sales of music download services were unexpectedly lower than CDs and vinyl record – those that sounded like obsolete music.

Many people buy CDs and vinyl record

According to the Recording Association of America (RIAA), the total number of downloads on music services – with iTunes at the top, has dropped by approximately 30% in 2018, to just over 1 billion USD. Besides, the revenue from downloading albums also decreased by 25%.

Meanwhile, sales of seemingly “extinct” vehicles such as CDs, vinyls record reported by the RIAA, still maintain the figure of $ 1.15 billion, thereby officially surpassing the Electronic music service. Particularly, sales from coal discs, according to RIAA, amounted to 420 million USD.

Another comparison shows the decline in digital music services, which have accounted for 40% of the audio industry’s revenue in 2013. However, last year, this number only fell. at approximately 11%.

Stream service still dominates


Even so, both types of music are on the decline, and replaced by streaming services.

Even the sales of CDs and vinyl record are higher than music downloads, but still reduce more than 23% compared to the same period last year. In particular, sales from CDs alone decreased by 34%, to only 698 million USD. This is the first time sales from CDs have been less than $ 1 billion, since 1986.

On the other hand, revenue from stream services grew steadily by 30% last year, reaching US $ 7.4 billion, accounting for 75% of the industry’s revenue in 2018.

Also last year, the number of subscribers to streaming music on online services increased by 42% compared to 2017, and for the first time reached 50 million. The success of the music model also made Apple gradually convert its entire iTunes platform.