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Cassettes and coal discs are pulling together back to the music market, where they seem to have been shelved since the booming digital era.

The small, rectangular plastic cassette contains all the good things of many generations back, along with vinyl charcoal.

Some of today’s top musicians, including Ariana Grande and Justin Bieber, have released personal music albums on cassettes. It seems that they will not be welcome but in fact their albums sell as quick as hot cakes and demand continues to increase.

According to Guardian, sales of cassettes increased by 125% in 2018. That same year, 50,000 cassette albums were sold in the UK, the highest number in the last 15 years.

Obviously that number is nothing compared to 1989, there are 83 million albums of cassettes sold in the UK. But the number of 50,000 copies is marking the revival of an old-fashioned form of music enjoyment. Why so?

Timeless values

“Music is not just about listening online or downloading, listening to music must be interesting. Cassette is very interesting. Unlike electronic music, music on cassettes has a short lifespan, which makes us appreciate them and suffer when lost “- DJ Phin, who just released the album on the cassette, said.

American clothing brand Urban Outfitters describes: “You have to experience the feeling of waiting for three or four hours on the radio to listen to your favorite music and then record it into a cassette tape, you know just how interesting it is. “.

Many people believe that few people listen to music on cassettes today, buying tapes is seen as a collection.

Thanks to the warm welcome of audiences, cassette tapes bring a big income to artists. According to Guardian, Ariana Grande’s Thank U and Next song topped the ranking sold on cassettes (540 copies sold last week). Musicians like AC / DC, Kylie Minogue or Jade Bird also raced to release a cassette album.